When it comes to marketing mediums, it is interesting to take a look at the evolution of posters. Posters became a huge thing at the end of the 19th century. Since then, many companies used posters and banners to advertise their services and products. Outdoor advertising still remains very popular to this very day. Now, it took the form of billboards strategically placed throughout the city. Let’s explore the reasons that make outdoor hoarding important.
Establish Steady Growth:
Outdoor hoarding is an excellent way to increase awareness about your services and products and market your brand. Attracting the consumer’s attention is a proven tactic that leads to generating more customers. On top of that, you will also catch the attention of your business competitors, which may result in new partnerships.
To be able to increase sales and establish steady growth, your ads have to influence the consumer to take the desired action. Billboards are perfect in this case, because they will remain publicly displayed 24/7 throughout various urban areas. This strategy will help your products or services be seen and it comes at a very affordable price. This price difference, in comparison to other advertising methods, is in some cases lower by a factor of ten or even twenty.
Increase Your Reach
Another great thing about outdoor hoarding accessibility. In fact, billboards can be placed at any of the high-traffic areas or any other strategic area that you see fit for you marketing campaign. Unlike TV commercials or website banners, you won’t be taking chances with your target consumers seeing the ad. With billboards placed alongside high transit roads, rail stations, bus stops, metros and near big shopping centers, you will ensure that everyone sees your ad.
Send Your Message:
Also, outdoor hoarding is very effective when it comes to communicating somewhat shorter messages or simple ideas or concepts to consumers. Keep it simple. A minimalistic design will ensure that you stay both relevant and contemporary. You can also use billboards to point out the location of your shop.
The results tell that colored visuals increase people’s willingness to read something by an amazing 80%. Another result shows that, when people hear or read some information, they only remember 10% of that information three days later. But, when you pair the same information with a relevant image, people retain 65% of the information three days later.
Awareness
One of the key benefits of outdoor hoarding is its flexibility. Instead of focusing only on specific target consumers, you have the chance to target any area of your target demographics’ interest.
Outdoor hoarding is also a great way to generate buzz about your new product or service launch, if you place billboards that not only attract attention but inspire curiosity in consumers. Billboards should only contain short messages. And, short messages can be amazing marketing hooks that easily grab people’s attention and get them talking.
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